| Mountain View California, USA +1 650.567.5717  |Toll Free USA +1 855.567.2587  |Mexico, Guadalajara + 52 33 4164 7634 |                                              

Martes, 05 Abril 2016 12:45

5 preguntas frecuentes acerca de los Brief Publicitarios

Escrito por
Valora este artículo
(0 votos)

Hablar de los brief es sinónimo de campaña publicitaria; lo cual implica un conjunto de estrategias de marketing enfocadas en el cliente y en el concepto de producto. Brief conceptualmente es un resumen o escrito donde se encuentra de forma resumida pero sustancial los objetivos que se requieren lograr con un determinado producto o servicio. Para ello se toma en cuenta, información de los clientes, estadísticas, target o público, entre otros.

Cabe destacar que el brief no tiene estructura rígida, pero se debe contener información suficiente para que los diseñadores gráficos, publicistas, community manager y hasta economistas unan esfuerzo para logara una campaña exitosa.

 

El brief nace de la experiencia y las investigaciones que la empresa pueda suministrar. Aquí algunas preguntas frecuentes que surgen al momento de construir un brief.

1º ¿Formal o informal?

Brief técnicamente es un documento que se presenta de manera escrita, con ideas suficientes para que los publicistas vuelvan creativa y atractiva esta información, la cual es recomendada para grandes campañas, colecciones de productos y grandes empresas, donde el brief debe ser formal. El brief informal es aquel que surge del dialogo suministra a los creadores de la campaña información necesaria por lo general, los publicistas y diseñadores hacen preguntas claves acerca del producto

2º ¿Qué preguntarse para crear un brief?

No existe una estructura formal de preguntas a responder en la creación de un brief, pero si debes tomar en cuenta “tener conocimiento de lo que vendes, a quien lo vendes y en cuanto lo vendes”, sin dejar atrás lo que la empresa quiere expresar a los clientes.

3º ¿El brief es enfocado en el cliente o el producto?

Brief se enfoca en el cliente, es analizar y ejecutar mediante una campaña la promoción y venta de un producto y/o servicio de forma creativa, innovadora y atractiva. Brief aporta información de los potenciales clientes e intenta persuadirlo y convencerlos acerca de las oportunidades que ofrece el producto. Aunque ciertamente el brief “glorifique el producto” está enfocado en que los clientes fijen atención y en consecuencia adquieran el  producto y/o servicio

4º  ¿Qué debe contener esencialmente un brief?

  • Un brief primeramente debe definir a la empresa, tal cual como se empieza una solicitud personal, donde indicas nombre, apellidos, edad, etc. Así debe iniciar tu brief; suministrando información corporativa, valores, visión, misión, entre otros.
  • Considera los históricos: analiza tus campañas anteriores, crea una matriz DOFA, destaca lo que no funciono y recicla las buenas ideas apoyadas en nuevas formas de expresarlas.
  • No pierdas de vista a tu target: ¿Cuál es tu mercado? ¿Cómo promocionar a ese grupo en especial? (edad, ingresos, localización, etc.)
  • ¿Has avanzado? Es necesario que el brief establezca tu posicionamiento actual para evaluar los progresos.
  • Ventajas, desventajas y procesos de productos y/o servicio no deben faltar.

5º ¿Qué quiere lograr el Brief Publicitario?

Es una herramienta que permite desarrollar estrategias de marketing basado en información útil acerca de los productos y/o servicios, comportamiento del mercado y potenciales clientes que persigue:

  • Superar a la competencia en ventas y en campaña publicitaria
  • Enfocar esfuerzos en un producto determinado para su popularización.
  • Crear una imagen adecuada y creativa del producto (empaque, etiquetas, cajas)
  • Establecer y analizar los canales más viables para la distribución del producto
  • Proponer un tiempo de campaña para lograr los objetivos.
  • Crear diversos medios publicitarios para promover la campaña, tanto de marketing directo como digital.

Espero te hay sido útil esta información

¿Has hecho tu propio brief publicitario?

Comparte tu experiencia

¡Hasta pronto!

Visto 12436 veces Modificado por última vez en Martes, 05 Abril 2016 13:40

259 comentarios

  • Enlace al Comentario LauraTug Viernes, 02 Febrero 2018 11:29 publicado por LauraTug

    best weight loss pill
    [url=http://regimenforfeit.com/]diet supplements that work[/url]
    2017 best weight loss pills
    prescription weight loss medication

  • Enlace al Comentario YaroslavaHernE Viernes, 02 Febrero 2018 03:05 publicado por YaroslavaHernE

    writting help|novel writing online|writing service level agreement template|purchase book report|business plan writer canada|review of related literature for ordering system|business writing services company|cheap business plans|writing a tree service business plan|buy a book report on african american struggle to vote|finding a ghostwriter|psychology assignment help|writing service company|custom writing services united states|writing pad online|custom speeches online|freelance writing service company|writers online|finding someone to write college material|cover letters writing services|linguistic assignment help|do my book report|pre algebra help|do my assignment uk 24 hours|help in writing business plan|business plan custom t shirts|apa papers for sale|cheapest article writing service|formal report helwriting services|mail order business plan|speech help|help with college application|assignment help optimization|online bio writing service|online report writing|buy engineering research|book reports to buy|help business plan|buy assignments online|formal reports for sale|cover letter professional writing service|do my assignment singapore|critical thinking writer|writing assignments online|buy research|professional business plan writers canada|business plan writer in charlotte nc|literature review gender pay gap|online group study|help with making a business plan|write my literature review in 8 hours|custom service cover letter|business plan writing services durban|mla bibliography online|the criterion online writing service|professional writing services los angeles|help with assignment|custom writing on martin luther king|cheapest will writing service|help with my literature review|business plan writing service|best writing services review|customewritting service|writing service agreement contracts|small business buyout plan|business plan writers phoenix az|cheap assignment writing service uk|buy book report now|online article writing service|buy an assignment|technical writers|online book writing|academic research services|content writing service provider|assignment helper malaysia|research websites|writing a book online|writing services in chicago|speeches to buy|mechanical engineering assignment help|assigments do it for me|online data analysis|online assignment helper|project ghost writer|online custom writing services|online writing internships|custom powerpoint presentations|pay for writing|student writing report service|writing a book help|business plan writers in omaha|presentation online|business plan writers in ga|help with business plan ireland|academia writers|online business plan template|business plan buy business|custom power point presentation|buy college reports|literature review services|who can help me write up a business plan|where to buy book reviews|book writing website|geometry help online|companies that help write business plans|custom writing business plan|what is the best website doing assignments for money|help research|help writing literature review|college assignment helper|business plan writers houston tx|online writing practice|powerpoint presentation help|article writers|bibliography website|help with academic writing|online assignments|restaurant business plan writers|ghostwriter services us|book report services|helps in writing assignments|business writing help|do my book report for me|online writing pad|i will pay someone to write my|custom writing service uk|buy book reports 1800|custom writing company fraud|find writers online|buy business plano tx|pay you to write my assignment|peper help org|business plan outline help|academic service|writting assistance agency|business plan writers glasgow|write my papre|online writing serives|i need someone to take my online class|custom writing services coupon code|writing will online|assingment writing help for unversity student in australia|do my papaer|business plan writer los angeles|custom writings reviews|freelance writing services for writers|technical writing service|reviews for custom writing website|cover letter writing service|writing assignments for esl students|cheap prices for wriiting|write my format|the purdue online writing lab|help write a song|help with my assignment|anne frank book report help|research writting assistance|bestwritingservice com|buy college speeches|writing service canada|blog writing services packages|writing service in c|best will writing service|finance assignment help|peech outline buying|write my business plan|professional business plan writers toronto|custom writing plagiarism|college assignment for sale|can anyone do my assignment|self help group business plan|biology assignment help|writing service proposal|college writing help|business writing services sydney|best custom writing company|pay someone to do assignment|custom writing websites|custom book review|bibliography online source|content writing services seo|help writing a speech|service assignment|online certification|business writing services las cruces|business plan writers sydney|online writing program|writing service contract template|online assignment help|who can i hire to write my business plan|community service letter|buy book reports online|cheap business plan writers uk|help writing a business plan|narrative writing help|assignment helpers|customs article|custome writing|business plan writer needed|assignment help in india|bibliography help apa|best professional writing services|professional assignment writing service|buy online college assignments and projects|efficient custom writing|buying book reviews|do my lab report for me|high school summer school online|do my assignment online|best writing service review|eb5 business plan writer|need help making a business plan|the help novel|buy a speech no plagiarism|writing help review|calculus help|getting help writing a business plan|help writing a persuasive speech|write sheet music online|professor writing services|help with book reports|freelance writers online|best writing services reviews|writing services company name|business plan writers san antonio tx|assignment help|online profile writing service|writing groups online|bibliography of a website|buy presintation|professional business plan writer uk|custom writing review|literature review writers uk|where can i buy a literature review|customize writing help|freelance copywriter|business plan writing service cost|online check writing service|order business plan|grant proposal writer|ib writing service|literature review courier service|need a cheap custom written assignment in apa format right now|social studies help|writing help for high school students|ghostwriting services india|buy college speeches online|online press release writing service|who can help me write a book|book report custom

    [url=http://cialisuqhw.com/]generic cials,buy cialis,generic cialis online,generic cialis,cialis cheap,cialis online,buy cialis,cialis,cialis,buy cialis online[/url]
    generic cials,buy cialis,generic cialis online,generic cialis,cialis cheap,cialis online,buy cialis,cialis,cialis,buy cialis online

    writting help|novel writing online|writing service level agreement template|purchase book report|business plan writer canada|review of related literature for ordering system|business writing services company|cheap business plans|writing a tree service business plan|buy a book report on african american struggle to vote|finding a ghostwriter|psychology assignment help|writing service company|custom writing services united states|writing pad online|custom speeches online|freelance writing service company|writers online|finding someone to write college material|cover letters writing services|linguistic assignment help|do my book report|pre algebra help|do my assignment uk 24 hours|help in writing business plan|business plan custom t shirts|apa papers for sale|cheapest article writing service|formal report helwriting services|mail order business plan|speech help|help with college application|assignment help optimization|online bio writing service|online report writing|buy engineering research|book reports to buy|help business plan|buy assignments online|formal reports for sale|cover letter professional writing service|do my assignment singapore|critical thinking writer|writing assignments online|buy research|professional business plan writers canada|business plan writer in charlotte nc|literature review gender pay gap|online group study|help with making a business plan|write my literature review in 8 hours|custom service cover letter|business plan writing services durban|mla bibliography online|the criterion online writing service|professional writing services los angeles|help with assignment|custom writing on martin luther king|cheapest will writing service|help with my literature review|business plan writing service|best writing services review|customewritting service|writing service agreement contracts|small business buyout plan|business plan writers phoenix az|cheap assignment writing service uk|buy book report now|online article writing service|buy an assignment|technical writers|online book writing|academic research services|content writing service provider|assignment helper malaysia|research websites|writing a book online|writing services in chicago|speeches to buy|mechanical engineering assignment help|assigments do it for me|online data analysis|online assignment helper|project ghost writer|online custom writing services|online writing internships|custom powerpoint presentations|pay for writing|student writing report service|writing a book help|business plan writers in omaha|presentation online|business plan writers in ga|help with business plan ireland|academia writers|online business plan template|business plan buy business|custom power point presentation|buy college reports|literature review services|who can help me write up a business plan|where to buy book reviews|book writing website|geometry help online|companies that help write business plans|custom writing business plan|what is the best website doing assignments for money|help research|help writing literature review|college assignment helper|business plan writers houston tx|online writing practice|powerpoint presentation help|article writers|bibliography website|help with academic writing|online assignments|restaurant business plan writers|ghostwriter services us|book report services|helps in writing assignments|business writing help|do my book report for me|online writing pad|i will pay someone to write my|custom writing service uk|buy book reports 1800|custom writing company fraud|find writers online|buy business plano tx|pay you to write my assignment|peper help org|business plan outline help|academic service|writting assistance agency|business plan writers glasgow|write my papre|online writing serives|i need someone to take my online class|custom writing services coupon code|writing will online|assingment writing help for unversity student in australia|do my papaer|business plan writer los angeles|custom writings reviews|freelance writing services for writers|technical writing service|reviews for custom writing website|cover letter writing service|writing assignments for esl students|cheap prices for wriiting|write my format|the purdue online writing lab|help write a song|help with my assignment|anne frank book report help|research writting assistance|bestwritingservice com|buy college speeches|writing service canada|blog writing services packages|writing service in c|best will writing service|finance assignment help|peech outline buying|write my business plan|professional business plan writers toronto|custom writing plagiarism|college assignment for sale|can anyone do my assignment|self help group business plan|biology assignment help|writing service proposal|college writing help|business writing services sydney|best custom writing company|pay someone to do assignment|custom writing websites|custom book review|bibliography online source|content writing services seo|help writing a speech|service assignment|online certification|business writing services las cruces|business plan writers sydney|online writing program|writing service contract template|online assignment help|who can i hire to write my business plan|community service letter|buy book reports online|cheap business plan writers uk|help writing a business plan|narrative writing help|assignment helpers|customs article|custome writing|business plan writer needed|assignment help in india|bibliography help apa|best professional writing services|professional assignment writing service|buy online college assignments and projects|efficient custom writing|buying book reviews|do my lab report for me|high school summer school online|do my assignment online|best writing service review|eb5 business plan writer|need help making a business plan|the help novel|buy a speech no plagiarism|writing help review|calculus help|getting help writing a business plan|help writing a persuasive speech|write sheet music online|professor writing services|help with book reports|freelance writers online|best writing services reviews|writing services company name|business plan writers san antonio tx|assignment help|online profile writing service|writing groups online|bibliography of a website|buy presintation|professional business plan writer uk|custom writing review|literature review writers uk|where can i buy a literature review|customize writing help|freelance copywriter|business plan writing service cost|online check writing service|order business plan|grant proposal writer|ib writing service|literature review courier service|need a cheap custom written assignment in apa format right now|social studies help|writing help for high school students|ghostwriting services india|buy college speeches online|online press release writing service|who can help me write a book|book report custom

  • Enlace al Comentario KarinaHernE Viernes, 02 Febrero 2018 00:07 publicado por KarinaHernE

    precio de cialis en uk

    [url=http://cialisgenilo.com/]canadian cialis[/url]

    online cialisi use it cialis website

    [url=http://cialisuyb.com/]buy cialis[/url]

    generic cialisgeneric cialis and viagra

    [url=http://cheapvagratlonline.com/]online viagra[/url]

    buy viagrajust try cialis from mexico

    [url=http://cialisjqp.com/]cialis online[/url]

    cialis cheap

  • Enlace al Comentario KirillHernE Jueves, 01 Febrero 2018 04:12 publicado por KirillHernE

    non prescription cialis in us

    [url=http://cialisbva.com/]generic cialis[/url]

    canadian cialiscialis bestellen onlinerezept

    [url=http://candiancialisuy.com/]buy cialis[/url]

    buy cialisviagra online milan

    [url=http://viagralkas.com/]viagra online[/url]

    buy viagra online

  • Enlace al Comentario TinaHernE Jueves, 01 Febrero 2018 03:11 publicado por TinaHernE

    viagra kaufen vorkasse

    [url=http://v2indian.com/]viagra india generic[/url]

    viagra from indiaviagra in spanien kaufen

    [url=http://viagragche.com/]viagra[/url]

    cheap viagra

  • Enlace al Comentario Cindyoxice Miércoles, 31 Enero 2018 20:57 publicado por Cindyoxice

    appetite suppressant
    [url=http://regimenforfeit.com/]best diet pills that work[/url]
    pills to lose weight
    best weight loss products

  • Enlace al Comentario Sergiousask Miércoles, 31 Enero 2018 19:34 publicado por Sergiousask

    safety buying viagra online
    viagra without a doctor's prescription
    viagra online 24 hours
    [url=http://viagrahlsacft.com/#]viagra without prescription[/url]
    can you get an online prescription for viagra
    generic viagra 100mg
    30 mg viagra
    [url=http://viagravbndcvef.com/#]viagra generic[/url]
    magnus sildenafil 25 mg

  • Enlace al Comentario GalyaHernE Miércoles, 31 Enero 2018 11:09 publicado por GalyaHernE

    viagra for sale in can

    [url=http://chejinhua.com/home.php?mod=space&uid=14070]cialis online[/url]

    buy cialis

    [url=http://oyunderece.com/yforum/member.php?2637-MartaRooma]generic cials[/url]

    cialis

    [url=http://www.aa-clan.euweb.cz/profile.php?lookup=16638]buy cialis online[/url]

    buy cialis

    [url=http://gsm.mag-city.ru/index.php?subaction=userinfo&user=Drilismump]cialis online[/url]

    buy cialis online

    [url=http://it776.com/home.php?mod=space&uid=688717]generic cialis[/url]

    cialis cheap

  • Enlace al Comentario Maxinepar Martes, 30 Enero 2018 16:04 publicado por Maxinepar

    online casinos for us players
    [url=http://casinoveganonline.com/]free casino games and poker[/url]
    casino online free
    casino games real money

  • Enlace al Comentario Lucilleneurb Martes, 30 Enero 2018 12:35 publicado por Lucilleneurb

    cassino
    [url=http://casinoveganonline.com/]online casino gambling[/url]
    free real money casino no deposit
    best online casino games free

Deja un comentario

Asegúrate de llenar la información requerida marcada con (*). No está permitido el código HTML. Tu dirección de correo NO será publicada.

Soluciones reales para su empresa!

En CallBerry entendemos la necesidad de convertir cada llamada de sus clientes en una interacción con resultados positivos de negocios. Cada día ayudamos a nuestros clientes a mejorar las experiencias de relación, atención y comunicación con sus consumidores y aumentamos los ingresos a un costo significativamente menor que los sistemas basados ​​en la premisa tradicionales.

Testimonios

  • Gabriela Medina

    Estoy mas que conforme del servicio, la atención muy especial, la calidad de servicio excelente y el soporte muy pero muy bueno y siempre los recomiendo ya que mi sitio nunca ha tenido problemas gracias a Ustedes.

  • 1
  • 2
  • 3

Contactos

 info (@) callberry.com
Mountain View California, USA +1 650.567.5717 
Toll Free USA +1 855.567.2587
Mexico, Guadalajara +52 33 41647634 / + 52 33 4164 7634
 Av. Prinicipal no. 3324. Zapopan, Jalisco. MEXICO

Encuentranos en redes sociales.